Brand Enigma: Decoding the Secrets of Your Brand

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Brand Enigma: Decoding the Secrets of Your Brand - Bruce, Duncan, and Harvey, David

"Brand Enigma" provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a ...

Brand Enigma: Decoding the Secrets of Your Brand 2009, Wiley, Chichester, England

ISBN-13: 9780470779606

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