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Public Relations: The Profession and the Practice with DVD-ROM: The Profession and the Practice with DVD-ROM

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Public Relations: The Profession and the Practice with DVD-ROM: The Profession and the Practice with DVD-ROM - Lattimore, Dan L, and Baskin, Otis W, PhD, and Heiman, Suzette T

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public ... Read More

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