Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond

by

Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond - Underhill, Paco

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.

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