The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising - Roman, Kenneth

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising 2010, Palgrave MacMillan

ISBN-13: 9780230100367

Trade paperback

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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising 2008, Palgrave MacMillan, New York, NY

ISBN-13: 9781403978950

Hardcover

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