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International Tourism: Cultures and Behavior

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International Tourism: Cultures and Behavior - Reisinger, Yvette, PhD

In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making ... Read More

International Tourism: Cultures and Behavior 2009, Butterworth-Heinemann

ISBN-13: 9780750678971

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