If the idea of starting a social media marketing campaign overwhelms you, the author of "Social Media Marketing: An Hour a Day" will introduce you to ...Show synopsisIf the idea of starting a social media marketing campaign overwhelms you, the author of "Social Media Marketing: An Hour a Day" will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.Hide synopsis
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Having just started a business online I knew Social Media was supposed to be a great way to draw traffic but had no idea how it work. On a personal level I had my own blogs, MySpace, Facebook, etc but that was for personal/friend reasons. This book is very informative on the subject and is written in such a way that it is very understandable and flowed nicely. It is broken up into one hour a day modules for learning. Each builds on itself. I personally found the modules enlightening (at least most of them anyway). Some, especially in the beginning, were exercises I'd pretty done on my own. This book is definitely worth the price.
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