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Electronic Commerce: A Managerial Perspective 2006

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Electronic Commerce: A Managerial Perspective 2006 - Turban, Efraim, PH.D., and Viehland, Dennis, and Lee, Jae Kyu

For undergraduate and graduate courses in Electronic Commerce and Business Issues. The purpose of this No. 1 selling E-Commerce text is to describe the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and ... Read More

Electronic Commerce: A Managerial Perspective 2006 2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131854611

Hardcover

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