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Mktg 2

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MKTG 2 delivers exactly what today's students need ? and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other! Hide synopsis

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Reviews of Mktg 2

Overall customer rating: 5.000

Great book

by Tanaista on Sep 17, 2009

I used this book for a challenge class and found it clear, helpful, easy to use and interesting to read. The online quizzes that come with it are a huge help and the information cards at the back are an amazing study guide. This book looks good and is interesting, making it much easier to follow and remember.

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