MKTG 2 - Lamb, Charles W, and Hair, Joseph F, Jr., and McDaniel, Carl

MKTG 2 delivers exactly what today's students need ? and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, ...

MKTG 2 2008, South Western Educational Publishing

ISBN-13: 9780324659801

Trade paperback