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MKTG 2 delivers exactly what today's students need ? and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited ...Show synopsisMKTG 2 delivers exactly what today's students need ? and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!Hide synopsis
Description:Good. No dust jacket as issued. Trade paperback (US). Glued...Good. No dust jacket as issued. Trade paperback (US). Glued binding. 326 p. Contains: Illustrations. Audience: General/trade. I have for sale a GOOD CONDITION softbound textbook of 326 pages titled " MKTG " Student Edition, 2008-2009 Edition, written by Lamb, Hair, McDaniel with a copyright year of 2009 by South-western Cengage Learning ( ISBN 0-324-65980-6 ) (20396) This textbook includes the unexposed access code to the FREE online multimedia learning tools on the MKTG web site. This textbook has minor to moderate cover, edge and corner ear. The cover corners and edges are slightly worn or scuffed from possible use and handling. Glimpsing through the pages, I did not see any markings and/or highlighting. Chapter Titles are: An Overview of Marketing, Strategic Planning for competitive Advantage, Social Responsibility, Developing a Global Vision, consumer Decision Making, Business Marketing, Segmenting and Targeting Markets, Decision Support systems and Marketing Research, Product concepts, Developing and Managing Products, Services and Nonprofit Organization Marketing, Marketing Channels and Supply chain Management, Retailing, Integrated Marketing Communication, Advertising and Public Relations, Sales Promotions, Pricing Concepts, Setting the Right Price, Customer Relationship Management and Index.
Description:Good. Book shows minor use. Cover and Binding have minimal wear...Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Free State Books. Never settle for less.
Description:Good. Light shelving wear with minimal damage to cover and...Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Thriftbooks. Read. Recycle and Reuse.
Description:Good. Book shows minor use. Cover and Binding have minimal wear...Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.
I used this book for a challenge class and found it clear, helpful, easy to use and interesting to read. The online quizzes that come with it are a huge help and the information cards at the back are an amazing study guide. This book looks good and is interesting, making it much easier to follow and ...
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