Find Your Next Favorite Book
Save $1 of any purchase
Our Money-Back Guarantee

Essentials of Marketing: A Marketing Strategy Planning Approach

by , ,

Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, 12/e, is revised to integrate new ... Show synopsis

Show Alternate Editions
Change currency

Reviews of Essentials of Marketing: A Marketing Strategy Planning Approach

Overall customer rating: 5.000
Jaimestud

Great text book

by Jaimestud on Mar 7, 2011

Great reference, plenty of marketing examples, great source of information. Recommend this book to all students entering marketing. Given a ficticious company, my marketing team was able to bring a proposed product to market using the 4p's price, product, promotion & place, and the SWOT analysis of our company and that of our competitors. This is an Excellent reference.

Read more...
Love it or hate it? Review it now

Discussions about Essentials of Marketing: A Marketing Strategy Planning Approach

Start a new discussion
  1. What's on your mind? Review post guidelines

Join Today!

Share your ideas with other community members

Create account

Already a member?

Log in now

Subjects related to Essentials of Marketing: A Marketing Strategy Planning Approach

Get $300 in coupons and other goodies. Sign up for newsletter No, thank you.

You're signed up (and we you). Watch for our Welcome e-mail and your first coupon. Thanks!