Essentials of Marketing: A Marketing Strategy Planning Approach

by , ,

Essentials of Marketing: A Marketing Strategy Planning Approach - Perreault, William D, Jr., and Cannon, Joseph, and McCarthy, E Jerome

Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, 12/e, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD ... Read More

Essentials of Marketing: A Marketing Strategy Planning Approach 2014, Irwin/McGraw-Hill

ISBN-13: 9780077861049

Trade paperback

Select
Essentials of Marketing: A Marketing Strategy Planning Approach 2009, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073404813

Trade paperback

Select
Essentials of Marketing: A Marketing Strategy Planning Approach 2007, Irwin/McGraw-Hill, London

ISBN-13: 9780077216436

Unknown binding

Select