The Powers to Lead - Nye, Joseph S, Jr.

Nye argues that the hard power approaches of earlier military-industrial eras have been largely supplanted by soft power approaches that seek to attract, inspire, and persuade rather than dictate. Nye shows that the most effective leaders are actually those who combine hard and soft power skills.

The Powers to Lead 2010, Oxford University Press, USA

ISBN-13: 9780199754137

Trade paperback

The Powers to Lead 2008, Oxford University Press, USA, Oxford, England

ISBN-13: 9780195335620