Find Your Next Favorite Book
merchants
Save up to $6
Our Money-Back Guarantee

Nudge: Improving Decisions about Health, Wealth, and Happiness

by ,

Citing decades of cutting-edge behavioral science research, the authors demonstrate that sensible choice architecture can successfully nudge people ... Show synopsis

Find your copy

Buy it from  $0.99
Buy new from  $9.40

Change currency

Reviews of Nudge: Improving Decisions about Health, Wealth, and Happiness

Overall customer rating: 4.334
roadwarriortoo

a great article

by roadwarriortoo on Sep 3, 2009

Here is the big idea. . . By carefully designing the way people can choose within a universe of options you can direct them to choices you think are good for them while preserving their freedom of choice. For example, when one goes to get a driver's license and is presented with the option to be an organ donor many more people will sign up to be a donor if that is the default option, even though they could easily decline with the click of a mouse or a mark with a pencil. On the other hand, if the default option is not to participate, many fewer will. Nudge makes a good point, but it's not enough for a book. Check it out of the library. Read the condensed version. Just read this review and extrapolate. It's a useful premise but could have been fully communicated in a long magazine article. I could have stopped reading 1/3 of the way through and not missed anything.

Read more...
mperloe

Interesting read

by mperloe on Apr 23, 2009

I'd recommend this to anyone who wants to understand how change is orchestrated.

Customer rating: 5 out of 5 5 out of 5
Would recommend?: Yes  1 out of 1
Love it or hate it? Review it now

Discussions about Nudge: Improving Decisions about Health, Wealth, and Happiness

Start a new discussion
  1. What's on your mind? Review post guidelines

Join Today!

Share your ideas with other community members

Create account

Already a member?

Log in now

Get $300 in coupons and other goodies. Sign up for newsletter No, thank you.

You're signed up (and we you). Watch for our Welcome e-mail and your first coupon. Thanks!