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Nudge: Improving Decisions about Health, Wealth, and Happiness

by ,

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read. Hide synopsis

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Reviews of Nudge: Improving Decisions about Health, Wealth, and Happiness

Overall customer rating: 4.334

a great article

by roadwarriortoo on Sep 3, 2009

Here is the big idea. . . By carefully designing the way people can choose within a universe of options you can direct them to choices you think are good for them while preserving their freedom of choice. For example, when one goes to get a driver's license and is presented with the option to be an organ donor many more people will sign up to be a donor if that is the default option, even though they could easily decline with the click of a mouse or a mark with a pencil. On the other hand, if the default option is not to participate, many fewer will. Nudge makes a good point, but it's not enough for a book. Check it out of the library. Read the condensed version. Just read this review and extrapolate. It's a useful premise but could have been fully communicated in a long magazine article. I could have stopped reading 1/3 of the way through and not missed anything.


Interesting read

by mperloe on Apr 23, 2009

I'd recommend this to anyone who wants to understand how change is orchestrated.

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