The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

by

Write The First Customer Review
The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions - Granger, Russell H

Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want Everybody knows that the best way to persuade people to reach the "Yes" response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ... Read More

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions 2007, McGraw-Hill, New York, NY

ISBN-13: 9780071544375

Hardcover

Select