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Predictably Irrational: The Hidden Forces That Shape Our Decisions


Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly ... Show synopsis

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Reviews of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Overall customer rating: 4.834
Thomas J

Great book

by Thomas J on Aug 1, 2013

Great book at a good price. Very good. Real good. Yes, yes, yes, yes, yes

Cosma Alexandru

Love it!

by Cosma Alexandru on Aug 16, 2012

I loved riding this book. Easy to read and easy to understand and to get an insight in a complicate issue of making decision.


Excellent recap of human frailties

by WayneBNorris on Feb 10, 2011

I want to know how Ariely got his job!!! I want one just like it. The book is a light skim over the very serious subject of Behavioral Economics, and as such, has stuff of great value to anyone in sales, marketing, or the human race. It is the deeper aspects he did NOT address that I find profound, and surprising for his not having mentioned them. For example, he shows how humans routinely make miscalculations about economic value, using endearingly simple experiments. Not stated are how such experiments could have been done decades, or even centuries earlier, and how they would have changed the modern [dare we call it] science of economics in profound ways. Also, we are not treated to cross-cultural experimental results - a significant shortcoming, notably since both Dan and at least half his co-researchers are not American by background. This book should be read along with [at minimum] Fooled By Randomness and The Black Swan by Nassim Taleb and Blink and Tipping Point by Malcolm Gladwell. Dan is on to something here, and needs to flesh out this work with another book.


Monumental Impact

by JFB19012 on Sep 27, 2008

Behavioral psychology and, specifically, behavioral economics (the subject of this book) clearly have much to offer us all in understanding our business and personal relationships and for developing better ways to collaborate and be effective as individuals, organizations, and as a nation. Dr. Ariely has presented what is obviously a mountain of research and experimentation in a way that is easy to understand, easy to take in and assimilate with your existing knowledge, and easy to see how it will play into other areas of your life. The recording was excellent, although the reader's British accent was a bit strong at times. Overall, this was an exciting and stimulating book to hear and I'll be buying the book for reference again.


For business marketing and psychology

by kingkong on Sep 25, 2008

This book is written by a economy professor whose interest is in economical behavior. It is easy to read; it's like novel. It tells stories and it's like giving lecture on the book. It's suitable for business in terms of marketing, and psychology in terms of decision making.

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