Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly ...Show synopsisWhy do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.Hide synopsis
Description:Very good in very good dust jacket. Very Good, In very good dust...Very good in very good dust jacket. Very Good, In very good dust jacket. Glued binding. Paper over boards. With dust jacket. 368 p. Contains: Illustrations.
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Description:Good. 0061854549 Good title in good condition. Pages are clean...Good. 0061854549 Good title in good condition. Pages are clean and tight. Dust jacket has light shelf wear. Satisfaction guaranteed. If item not as described, return for refund of purchase price.
Description:Fair. Some shelf wear, may contain highlighting/notes, may not...Fair. Some shelf wear, may contain highlighting/notes, may not include cdrom or access codes, customer service is our top priority!
Description:Fair. Some shelf wear, may contain highlighting/notes, may not...Fair. Some shelf wear, may contain highlighting/notes, may not include cdrom or access codes, customer service is our top priority!
Description:Fair. Some shelf wear, may contain highlighting/notes, may not...Fair. Some shelf wear, may contain highlighting/notes, may not include cdrom or access codes, customer service is our top priority!
Description:Fair. Some shelf wear, may contain highlighting/notes, may not...Fair. Some shelf wear, may contain highlighting/notes, may not include cdrom or access codes, customer service is our top priority!
Description:Fair. Some shelf wear, may contain highlighting/notes, may not...Fair. Some shelf wear, may contain highlighting/notes, may not include cdrom or access codes, customer service is our top priority!
Description:Good-Used. No Jacket. Cover has some fingerprints and staining....Good-Used. No Jacket. Cover has some fingerprints and staining. Light age toning to text block. No marks found inside. Book condition is good or better unless otherwise noted. Paperbacks, especially mass market paperbacks, will have spine creasing and may have age toned pages and curled covers. Binding will be intact, no major splits unless otherwise noted. We do our best to describe each book accurately. Any discrepancy between what is described and what is pulled will be noted in an email. If you would like a detailed description beyond what has been provided, please ask.
I want to know how Ariely got his job!!! I want one just like it.
The book is a light skim over the very serious subject of Behavioral Economics, and as such, has stuff of great value to anyone in sales, marketing, or the human race. It is the deeper aspects he did NOT address that I find profound ...
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Behavioral psychology and, specifically, behavioral economics (the subject of this book) clearly have much to offer us all in understanding our business and personal relationships and for developing better ways to collaborate and be effective as individuals, organizations, and as a nation. Dr. Ariely ...
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This book is written by a economy professor whose interest is in economical behavior. It is easy to read; it's like novel. It tells stories and it's like giving lecture on the book. It's suitable for business in terms of marketing, and psychology in terms of decision making.
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