Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

by

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising - Sullivan, Luke

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll ...

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