Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain

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Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain - Renvoise, Patrick, and Morin, Christophe

Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain 2007, Thomas Nelson Publishers, Nashville

ISBN-13: 9780785226802

Hardcover

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