Provides students with the knowledge and decision-making skills they need to succeed in competitive business environment. This title includes the coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing.Provides students with the knowledge and decision-making skills they need to succeed in competitive business environment. This title includes the coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing.Read Less
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New. New. May have slight shelfwear from storage. Marketing 15th Edition By William M. Pride (Author), O.C. Ferrell (Author), G. Tomas M. Hult (Author) Product Details Paperback Publisher: Cengage Learning Language: English ISBN-10: 1285092600 ISBN-13: Product Dimensions: 10.9 x 8.6 x 1.2 inches.
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