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Bestselling author and psychologist Shermer explains how evolution shaped the modern economy--and why people are so irrational about money. Drawing ...Show synopsisBestselling author and psychologist Shermer explains how evolution shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.Hide synopsis
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This is the only book of Shermer I've read, but I read his stuff regularly from his online emag, "eSkeptic." He's always clear, concise, logical, and well-flowing. Agree with him or not, you know where he stands.
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