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Nation Branding: Concepts, Issues, Practice

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Nation Branding: Concepts, Issues, Practice - Dinnie, Keith

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts ... Read More

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