Packaging: Design Successful Packaging for Specific Customer Groups

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Packaging: Design Successful Packaging for Specific Customer Groups - Hampshire, Mark, and Stephenson, Keith

The first book to explore the vital, commercial relationship between design, marketing, and the target audience. DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the aewhat?AE and aewhy?AE of design, "DemoGraphics: Packaging" dissects the aewho?AE ...

Packaging: Design Successful Packaging for Specific Customer Groups 2007, Rotovision

ISBN-13: 9782940361717

Hardcover

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