Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment

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Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment - Post, Richard S, and Post, Penelope N, and Malloy, Larry (Foreword by)

The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not protect the key elements that generate your product and brand revenues, leaving them vulnerable to internal and external attacks. "Global Brand Integrity Management" delivers a blueprint for developing and ...

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