Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group

by ,

Write The First Customer Review
Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group - Thornhill, Matt, and Martin, John

For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don?t know how to treat today's older Boomers, who aren't "seniors" and never will be ...