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Long overdue, this comprehensive text provides an in-depth, hands-on approach to every element of wine marketing and sales. Authored by leading wine ...Show synopsisLong overdue, this comprehensive text provides an in-depth, hands-on approach to every element of wine marketing and sales. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant, this new work covers the initial theoretical concepts to the detailed tactical steps for every wine marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it has already been selected for university classes, but is also accessible for winery owners and staff without formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published. And for wine marketers everywhere who wonder why they ever went into the swamp, this is a book that should give you plenty of ideas about those pesky alligators and how to win them over to your brand.Hide synopsis
Description:Very good. Book is in very good to fine condition. Forward by...Very good. Book is in very good to fine condition. Forward by Robert Mondavi. Glued 413 p. Contains: Illustrations. Audience: General/trade.
Description:Very good. Hardcover. Has minor wear and/or markings. SKU:...Very good. Hardcover. Has minor wear and/or markings. SKU: 9781934259252-3-0-3 Orders ship the same or next business day. Expedited shipping within U.S. will arrive in 3-5 days. Hassle free 14 day return policy. Contact Customer Service for questions. ISBN: 9781934259252.
Description:Good. Books have varying amounts of wear and highlighting....Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, Access cards or other supplementary material.
Description:New. How can a small winery possibly compete with the marketing...New. How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Many have succeeded at it. And by being educated so...
Description:New. Glued binding. Paper over boards. With dust jacket. 413 p....New. Glued binding. Paper over boards. With dust jacket. 413 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Description:Fine. Glued binding. Paper over boards. With dust jacket. 413 p...Fine. Glued binding. Paper over boards. With dust jacket. 413 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Description:New. BRAND NEW BOOK! Shipped within 24-48 hours. Normal...New. BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days. Please note some orders may be shipped from UK with same delivery timeframe, ***NO EXPEDITED ORDERS***
Description:New. Glued binding. Paper over boards. With dust jacket. 413 p....New. Glued binding. Paper over boards. With dust jacket. 413 p. Contains: Illustrations.
This book gives a very basic overview of wine marketing from the perspective of a winery. For a wine industry novice, it identifies marketing challenges that are unique to the wine business and is interesting in that respect. It also gives tips on how to work more efficiently with outside PR consultants ...
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