Advertising and the World Wide Web - Schumann, David W. (Editor), and Thorson, Esther (Editor)

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by ... Read More

Advertising and the World Wide Web 1999, Psychology Press, Mahwah, NJ

ISBN-13: 9780805831481

Hardcover

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Advertising and the World Wide Web 1999, Psychology Press Ltd, Hove

ISBN-13: 9781138003217

Paperback

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