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Coolhunting: Chasing Down the Next Big Thing

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Coolhunting: Chasing Down the Next Big Thing - Gloor, Peter A, and Cooper, Scott, and Boyd, Danah (Foreword by)

What do the iPod, MySpace, and YouTube all have in common? They're fresh, they're sexy, and most importantly -- they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. "Coolhunting "will take readers into the very heart of the search and show them how to find trendsetters, ... Read More

Coolhunting: Chasing Down the Next Big Thing 2007, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814473863

Hardcover

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