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Guide to Best Practices in Tourism & Destination Management

About this title: This resource for academics and industry professionals presents case studies demonstrating best practices in six areas of tourism and destination management: research, funding, professional development, information dissemination, advocacy, and Web marketing. Represented among the selections are nine convention and visitors' bureaus, four state and regional tourism agencies, and two university programs. Harrill is affiliated with the Georgia Institute of Technology's Tourism and Regional Assistance Centers (TRACS). The book ... read more

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