Ambush Marketing and Brand Protection: Law and Practice

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Ambush Marketing and Brand Protection: Law and Practice - Johnson, Phillip

This title focuses on laws to control ambush marketing in the UK and other jurisdictions, giving analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.

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Ambush Marketing and Brand Protection: Law and Practice 2012, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199696451

Hardcover

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