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ISBN: 9810679939 / ISBN-13: 9789810679934

Marketing Management


For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in ... Show synopsis

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  • Marketing Management (Pearson Education Centre) – Paperback (2008)
    by Philip Kotler, Kevin Lane Keller, Ang Swee Hoon

    Marketing Management

    Paperback, Pearson Education Centre
    5th Revised edition. Revised.
    896 pages

    ISBN: 9810679939
    ISBN-13: 9789810679934

    Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today's fast-changing marketing environment. Marketing Management is typically taught through case studies, and is application-oriented. It is therefore ... Show more

  • 1. Paperback, Pearson Education Centre, 2008

    List price: $165.00
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    Ships from:
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    Description: New. BRAND NEW / [5th Edition] / FREE UPGRADE to FedEx, UPS or...

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  • 2. Paperback, Pearson Education Centre, 2008

    List price: $165.00
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    Ships from:
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    Description: Good. Paperback. May include moderately worn cover, writing,...

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  • 3. Paperback, Pearson Education Centre, 2008

    List price: $165.00
    You save: $100.00 (61%)

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    Very Good

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    Description: Very good. Paperback. Has minor wear and/or markings. SKU:...

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  • 4. Paperback, Pearson Education Centre, 2008

    List price: $165.00
    You save: $87.60 (53%)

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    Description: Fine. Paperback. Almost new condition. SKU: 9789810679934-2-0-3...

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Reviews of Marketing Management

Overall customer rating: 4.715
by IC on Feb 24, 2011

Very good book for a Master degree. Excellent vendor service.

Keila U

very fast shipping and excellent book

by Keila U on Sep 9, 2010

Great service, great shipping ... I would recommend this seller.


In good shape, thanks!

by KatieLynn12 on Jun 3, 2010

Good shape of the book, came two days after I ordered it (it was shipped ground) and I couldn't be more pleased at the price. Great job!


good for school

by scoobygirl on Oct 1, 2009

over all this book is simple to understand - not too much fancy wording :) - if your teacher picks this book you will be ok. not really a casual fun reading but you cant have everything in school books.


A handy good resource

by Suzanne40 on Feb 6, 2009

Marketing Management: This book by Philip Kotler describes the complex marketplace of all its facets, with many real life examples, pictures, graphs and other illustrations which helped me to understand all the relevant terms in simple easy words. I didn't have to struggle to understand what marketing management is and all about.I am looking forward to read its future editions.

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Discussions about Marketing Management

jarrett a

Slow service

Please dont buy anything from a seller by the name of westbook. I've emailed this seller numerous times in regards to me not receiving this textbook that was suppose to be shipped on December 4, 2010. Hopefully Alibris will either give me a refund or hunt this seller down and hold him accountable

1 reply »
Last: 2011-01-03 17:34:19.103
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