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ISBN: 1847673147 / ISBN-13: 9781847673145

The Decisive Moment: How the Brain Makes Up Its Mind

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Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go ... Show synopsis

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  • The Decisive Moment: How the Brain Makes Up Its Mind (Canongate Books Ltd) – Paperback (2009)
    by Jonah Lehrer

    The Decisive Moment: How the Brain Makes Up Its Mind

    Paperback, Canongate Books Ltd
    2009
    Export and airside ed.
    304 pages

    ISBN: 1847673147
    ISBN-13: 9781847673145

    Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we ... Show more

  • 1. Paperback, Canongate Books Ltd, 2009

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