Brand Integrity: Strategies for Fighting Contraband and Counterfeit Goods - Franze, Anthony J (Editor), and Stewart, Craig A (Editor), and Norwinski, Evelina (Editor)

This book examines the different types of modern contraband activities, including counterfeiting, diversion of genuine products, and sales in so-called "gray markets." It discusses why and how products have become a part of the contraband trade, and it explores the specific private and public enforcement strategies that may be used to combat the ...

Brand Integrity: Strategies for Fighting Contraband and Counterfeit Goods 2012, American Bar Association, Chicago, IL

ISBN-13: 9781616320881

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