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ISBN: 1591843170 / ISBN-13: 9781591843177

Purple Cow: Transform Your Business by Being Remarkable

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger ... Show synopsis

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  • Purple Cow: Transform Your Business by Being Remarkable (Portfolio) – Hardcover (2009)
    by Seth Godin

    Purple Cow: Transform Your Business by Being Remarkable

    Hardcover, Portfolio
    2009
    English
    210 pages

    ISBN: 1591843170
    ISBN-13: 9781591843177

    In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

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Reviews of Purple Cow: Transform Your Business by Being Remarkable

Overall customer rating: 4.334
lbartist

Being Remarkable

by lbartist on Apr 3, 2009

The Purple Cow was very interesting and informative and up to date. Explains a lot that is visable and applicable to any business. Very useful.

DLEHSD

Worth reading but only partially delivers on promi

by DLEHSD on Jul 29, 2008

Worth reading but leaves you frustrated. Need a more directive insight into question.

dbd101

Are you a purple cow?

by dbd101 on Apr 1, 2007

Are you remarkable? As an entrepreneur, do you stand out from the herd? If not, why not? This book is a great tool to figure out what makes you unique and marketable. Primarily for entrepreneurs, I believe, the book offers many tools for discovery, marketing, advertising, sales campaigns and just being one in a million. A definite must read for all small business folks and sales professionals.

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