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"Absolut, " by Swedish writer, TV host, and political commentator Hamilton, is the story of the now widely popular alcoholic beverage--housed in what ...Show synopsis"Absolut, " by Swedish writer, TV host, and political commentator Hamilton, is the story of the now widely popular alcoholic beverage--housed in what became the liquor industry's most well known bottle--and how it came to conquer the States. This is a captivating tale of a bold business proposition that grew into a serious cultural phenomenon.Hide synopsis
Absolut: Biography of a Bottle (Texere Publishing) – Trade paperback (2002)
by
Carl Hamilton
Trade paperback, Texere Publishing 2002
English
288 pages
ISBN: 1587991373 ISBN-13: 9781587991370
This book is the official story of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolut's huge popularity to the little guys rather than to the suits at large ad agencies. This book is the Liar's Poker of ...Show moreThis book is the official story of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolut's huge popularity to the little guys rather than to the suits at large ad agencies. This book is the Liar's Poker of marketing, revealing the sordid stories behind the official one.Hide
Description:Very Good. Great condition for a used book! Minimal wear....Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
Description:Very Good. Great condition for a used book! Minimal wear....Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
Description:New. Brand new-We ship out fast daily w/FREE tracking on this...New. Brand new-We ship out fast daily w/FREE tracking on this item-(Gotta have it fast? ) Expedited shipping is available on this item (Personalized Service~Always Bubble Envelope~ Expedited moves you to front of the line)
Description:Good. Sound copy, mild reading wear. May have scuffs. May have...Good. Sound copy, mild reading wear. May have scuffs. May have some notes, highlighting or underlining.
Description:Good. Sound copy, mild reading wear. May have scuffs or missing...Good. Sound copy, mild reading wear. May have scuffs or missing DJ. May have some note, highlighting or underlining.
Description:Fair. Some shelf wear, may contain highlighting/notes, may not...Fair. Some shelf wear, may contain highlighting/notes, may not include cdrom or access codes, customer service is our top priority!
Description:Good. Ships from the UK. Former Library book. Shows some signs...Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities.
