The Tipping Point: How Little Things Can Make a Big Difference (Abridged)

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The Tipping Point: How Little Things Can Make a Big Difference - Gladwell, Malcolm (Read by)

A "New Yorker" writer advances the concept of focused marketing by introducing the "tipping point" theory. The strategy capitalizes on the phenomenon of a small group of consumers tipping the scales by buying a product considered "cool, " thereby triggering national buying trends.

The Tipping Point How Little Things Can Make a Big Difference 2014, Audiogo

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The Tipping Point: How Little Things Can Make a Big Difference 2013, Abacus, London

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The Tipping Point: How Little Things Can Make a Big Difference 2007, Hachette Audio, New York, NY

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The Tipping Point: How Little Things Can Make a Big Difference 2007, Findaway World

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The Tipping Point: How Little Things Can Make a Big Difference 2005, Time Warner AudioBooks, New York, NY

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The Tipping Point: How Little Things Can Make a Big Difference 2003, Wheeler Publishing

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The Tipping Point: How Little Things Can Make a Big Difference 2002, Back Bay Books, New York, NY

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The Tipping Point: How Little Things Can Make a Big Difference 2002, Turtleback Books

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The Tipping Point: How Little Things Can Make a Big Difference 2001, Abacus, London

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The Tipping Point: How Little Things Can Make a Big Difference 2001, Abacus, London

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The Tipping Point: How Little Things Can Make a Big Difference 2001, Little Brown and Company

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Tipping Point: How Little Things Can Make a Big Difference 2001, Little Brown and Company, London

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The Tipping Point: How Little Things Can Make a Big Difference 2000, Little Brown and Company, Boston, MA

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The Tipping Point: How Little Things Can Make a Big Difference 2000, Hachette Audio

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