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ISBN: 1111826927 / ISBN-13: 9781111826925

Business Research Methods

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Provides comprehensive coverage of business research. This title features student-friendly design that contains numerous examples illustrating real ... Show synopsis

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  • Business Research Methods (with Qualtrics Printed Access Card) (Cengage Learning) – Hardcover (2012)
    by William G Zikmund, Barry J Babin, Jon C Carr

    Business Research Methods (with Qualtrics Printed Access Card)

    Hardcover, Cengage Learning
    2012
    English
    9th ed.
    696 pages

    ISBN: 1111826927
    ISBN-13: 9781111826925

    This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

  • Business Research Methods (With Qualtrics Printed Access Card)

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