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ISBN: 1111344477 / ISBN-13: 9781111344474

Media Programming: Strategies and Practices

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Current, relevant, and student-friendly, this title delivers the most accurate coverage of the techniques and strategies used in the programming ... Show synopsis

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  • Media Programming: Strategies and Practices (Cengage Learning) – Trade paperback (2012)
    by Susan Tyler Eastman, Douglas A Ferguson

    Media Programming: Strategies and Practices

    Trade paperback, Cengage Learning
    2012
    English
    9th ed.
    496 pages

    ISBN: 1111344477
    ISBN-13: 9781111344474

    Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high ... Show more

  • 1. Trade paperback, Cengage Learning, 2012

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