Essentials of Marketing - McDaniel, Carl, and Lamb, Charles W., and Hair, Joseph F.

Help your students achieve marketing success by delivering the best up-to-the-minute coverage of key marketing topics available in this complete, yet brief, latest edition of "Marketing Essentials, 7/e, International Edition" by award-winning instructors and leading authors McDaniel/Lamb/Hair. "Marketing Essentials, 7/e, International Edition" ... Read More

Essentials of Marketing 2011, South-Western College Publishing, Florence

ISBN-13: 9781111221928

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Essentials of Marketing 2008, South-Western, Mason, OH

ISBN-13: 9780324584424

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