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ISBN: 0887309836 / ISBN-13: 9780887309830

The End of Marketing as We Know It

by

Sergio Zyman - aka "Aya-cola" has stepped down from being Chief Marketing Officer for Coca Cola. At the end of the 1980s he had the dubious ... Show synopsis

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  • The End of Marketing as We Know It (HarperBusiness) – Trade paperback (2000)
    by Sergio Zyman

    The End of Marketing as We Know It

    Trade paperback, HarperBusiness
    2000
    English
    272 pages

    ISBN: 0887309836
    ISBN-13: 9780887309830

    Visionary and roguish in approach, "The End of Marketing As We know It" captures a seismic shift in marketing from the master of the trade. "A wizard of marketing discloses his magic. No matter what your industry, you will benefit greatly from Sergio Zyman's out-of-the-box thinking and contemporary concepts".--Charles R. Schwab.

  • 1. Trade paperback, HarperBusiness, 2000

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    Condition:
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    Description: Very good. Appearance of only slight previous use. Cover and...

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  • 2. Trade paperback, HarperBusiness, 2000

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    Description: Very good condition-book only shows a small amount of wear....

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  • 3. Trade paperback, HarperBusiness, 2000

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    Description: Very good. Book has appearance of only minimal use. All pages...

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  • 4. Trade paperback, HarperBusiness, 2000

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    Condition:
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    Description: Good. Book has a small amount of wear visible on the binding,...

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  • 5. Trade paperback, HarperBusiness, 2000

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    Condition:
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    Description: Good. Book has some visible wear on the binding, cover, pages....

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  • 6. Trade paperback, HarperBusiness, 2000

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    Condition:
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    Description: Good. Book shows minor use. Cover and Binding have minimal wear...

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  • 7. Trade paperback, HarperBusiness, 2000

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    Condition:
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    Description: Good. Light shelf wear and minimal interior marks. Millions of...

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  • 8. Trade paperback, HarperBusiness, 2000

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    Description: Good. This book has a light amount of wear to the pages, cover...

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  • 9. Trade paperback, HarperBusiness, 2000

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    Condition:
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    Description: Good. 2000-Paperback-Used-Good--Shows some shelf-wear. May...

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  • 10. Trade paperback, HarperBusiness, 2000

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    Condition:
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    Description: 100% Satisfaction Guaranteed, 1000's of transactions. Book is in...

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