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THIS BOOK has become essential reading for anyone-whether in marketing, advertising, sales, finance, or the pure artist-who is seriously interested ...Show synopsisTHIS BOOK has become essential reading for anyone-whether in marketing, advertising, sales, finance, or the pure artist-who is seriously interested in the creative business of generating good ideas.It is a concise, clear, but above all practical book, and all those willing to put forth the mental energy to read, understand, and-most importantly-implement its instructions will be richly rewarded.I hope you'll find this to be an amazing gem and another appropriate inclusion in the thINKing cata-logue. I've read its words and absorbed its teachings many times and finally had the wisdom to implement its lessons.Hide synopsis
A Technique for Producing Ideas (NTC/Contemporary Publishing Company) – Trade paperback (1987)
James Webb Young, William Bernbach (Foreword by)
Trade paperback, NTC/Contemporary Publishing Company 1987
ISBN: 0844230006 ISBN-13: 9780844230009
Describes the nature of ideas, tells how to develop the mind, and suggests creating a sourcebook of ideas.Describes the nature of ideas, tells how to develop the mind, and suggests creating a sourcebook of ideas.Hide
Description:Good. Book shows minor use. Cover and Binding have minimal wear...Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.
Description:Good. Tigh Clean Text. Some Edge Wear. The classic on creative...Good. Tigh Clean Text. Some Edge Wear. The classic on creative thinking. The most gratifying have come from people who say, "it Works! . " that they have followed the prescription and gotten results. Many have been from other creative people, entirely autside advetising, poets, painter, engineers, scientists, and even one writer of legal briefs-who say I have described their own experience. I hope, encourage the beginner.
Description:Used-Good. This book is in good condition. All pages are intact...Used-Good. This book is in good condition. All pages are intact, there are no tears to the book and the book is nice and clean. The pages might be slightly dog eared through previous use and textbooks might have a small amount of highlighting but nothing which will obstruct getting the maximum out of the book. Customers are protected by 100% refund guarantee if they are not happy.
I've ben working in advertising and marketing for over 30 years and have read this small, yet powerful book numberous times. In fact, my recent purchase is the fourth copy that I have owned.
Jim Young clearly and succinctly delineates the process by which any and every individual can generate ideas. ...
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