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The Power of Nice: How to Conquer the Business World with Kindness

ISBN: 9780786158447

 

The Power of Nice: How to Conquer the Business World with Kindness

by Linda Kaplan Thaler

About this title: Thaler and Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Challenging the mean-spirited "me or you" mentality, they show that "nice" companies have lower employee turnover, lower recruitment costs, and higher productivity.

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