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Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and ...Show synopsisVisitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management andmarketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapterslooking at attraction success and failure, interpretation, school excursions, managing gardensand brand management.Divided into five parts, the book tackles the following core topics: the role and nature of visitor attractions the development of visitor attraction provision the management of visitor attractions the marketing of visitor attractions future issues and trendsWith contributions from around the world, this is an essential text for undergraduate andpostgraduate students of visitor attraction management, written by subject specialists with awealth of experience in this field.Hide synopsis
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood - such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and marketing. The second edition of this successful text ...Show moreVisitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood - such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its 2nd edition, "Managing Visitor Attractions: New Directions" has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand management. Divided into five parts, the book tackles the following core topics: the role and nature of visitor attractions; the development of visitor attraction provision; the management of visitor attractions; the marketing of visitor attractions; and, future issues and trends. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field. It is fully revised and updated throughout with five completely new chapters, including interpretation, attraction failure and success, and brand management. The book provides cutting-edge insight into the issues, principles and practices of visitor attractions, and features world-renowned contributors with a wealth of experience in the field. It features new and classic international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and Canada.Hide
Description:New Book. Shipped from UK in 4 to 14 days. Established seller...New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Description:New. Trade paperback (US). Glued binding. 364 p. Contains:...New. Trade paperback (US). Glued binding. 364 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Description:New Book. Shipped from UK in 4 to 14 days. Established seller...New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Description:New Book. Shipped from UK in 4 to 14 days. Established seller...New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Description:BRAND NEW PAPERBACK. 9.213 by 6.496 inches. (384 pages) visitor...BRAND NEW PAPERBACK. 9.213 by 6.496 inches. (384 pages) visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. as this area grows, there are still many questions to be answered and issues to be understood – such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and marketing. the second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. now in its 2nd edition, managing visitor attractions: new directions has been fully revised and updated to include new case studies on attractions in singapore, seasonal variation, religion-based attractions, hrm issues and heritage tourism. it also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand management. divided into five parts, the book tackles the following core topics: • the role and nature of visitor attractions • the development of visitor attraction provision • the management of visitor attractions • the marketing of visitor attractions • future issues and trends with contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field. introduction: the role and nature of visitor attractions: the nature and purpose of visitor attractions, interpreting the development of the visitor attraction product, developing visitor attraction provision: economic aspects of developing theme parks, creating visitor attractions in peripheral areas, visitor attraction development in east asia, public transport as a visitor attraction, the management of visitor attractions: authenticating visitor attractions based upon ethnicity, managing visitor impacts, seasonality: the perennial challenge for visitor attractions, management challenges for religion-based attractions, visitor attractions and human resource management, marketing visitor attractions: marketing challenges and opportunities for heritage tourism, world heritage sites: managing the brand, competitive theme park strategies: lessons from central florida, marketing visitor attractions: a collaborative approach, future trends: rediscovering the imagination: meeting the needs of the? new? visitor, a national strategy for visitor attractions, the future of visitor attractions edition rev edition number is 2 (Paperback)
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