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ISBN: 0743232135 / ISBN-13: 9780743232135

Building Strong Brands

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Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. ... Show synopsis

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  • Building Strong Brands (Simon & Schuster Ltd) – Trade paperback (2002)
    by David A. Aaker

    Building Strong Brands

    Trade paperback, Simon & Schuster Ltd
    2002
    New edition. New edition.
    380 pages

    ISBN: 0743232135
    ISBN-13: 9780743232135

    Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from ... Show more

  • 1. Trade paperback, Simon & Schuster Ltd, 2002

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  • 2. Trade paperback, Simon & Schuster Ltd, 2002

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    Description: Good. Book shows minor use. Cover and Binding have minimal wear...

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  • 6. Trade paperback, Simon & Schuster Ltd, 2002

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  • 7. Trade paperback, Simon & Schuster Ltd, 2002

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  • 8. Trade paperback, Simon & Schuster Ltd, 2002

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  • 10. Trade paperback, Simon & Schuster Ltd, 2002

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    Description: Very good. Great customer service. You will be happy!

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Reviews of Building Strong Brands

Overall customer rating: 4.000
drewteacher

Lots of info, if a bit dry.

by drewteacher on Oct 8, 2009

This book provides a thorough examination of Branding. It is a little dry, much like a textbook, but full of information. I've found books by Al Ries and Jack Trout more innovative and inspiring, but this book is a good in-depth look at the process and considerations of branding.

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