The book that does for companies what WHO MOVED MY CHEESE? does for individual employees, SURVIVAL IS NOT ENOUGH provides a groundbreaking new way to organise companies and thrive during times of change. Everything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most ...
The book that does for companies what WHO MOVED MY CHEESE? does for individual employees, SURVIVAL IS NOT ENOUGH provides a groundbreaking new way to organise companies and thrive during times of change. Everything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most companies view change as a threat, and survival as the goal. This book transforms all that. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species. Evolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any organisation. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to 'zoom' (to change without panicking), it is much more likely to evolve. And a company that evolves can become ever more profitable. For the last five years, bestselling author Seth Godin has repeatedly demonstrated the power of his books by living their advice. He used the tactics in PERMISSION MARKETING (0-684-85636-0) to drive the book up the bestseller list. He followed the advice of UNLEASHING THE IDEA VIRUS (0-743-22065-X) to turn his treatise into a living example of an ideavirus. Now, as a committed zoomer, he shows his legions of fans how to turn their company into one that can zoom from one change to another. It's a formula for success whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to restaurants.
Publishers Weekly, 2002-01-07 In his follow-up to the popular e-book Unleashing the Ideavirus, marketing guru Seth Godin uses Darwin's theory of evolution as an extended metaphor for how companies have to constantly change in order to adapt to unstable economic environments. Survival Is Not Enough: Zooming Evolution, and the Future of Your Company maintains that in these uncertain times, business owners have to constantly tinker with their marketing, products, and personnel, even if they've already discovered some successful strategies. While he lays the metaphors on a little thick, Godin's otherwise clear, crackling prose and real-life examples make the book an engaging read. Copyright 2001 Cahners Business Information.
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