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Why We Buy: The Science of Shopping

ISBN: 9780739341926

 

Why We Buy: The Science of Shopping

by Paco Underhill

About this title: A riveting read for anyone who has ever shopped for anything or tried to sell something--as well as the culmination of 15 years of meticulous research and observation--this book offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes.

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