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Sport Marketing - Mullin, Bernard J, and Hardy, Stephen, and Sutton, William A

For the first time, students and practitioners in the field of sport management can turn to one comprehensive sport marketing text. Sport Marketing covers the basic principles of this emerging discipline and provides a balance of theoretical models and case studies from today's world of sport.

Sport Marketing 2007, Human Kinetics Publishers, Urbana-Champaign, IL

ISBN-13: 9780736060523

Hardcover

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Sport Marketing 2000, Human Kinetics Publishers, Urbana-Champaign, IL

ISBN-13: 9780880118774

Hardcover

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Sport Marketing 1993, Human Kinetics Publishers, Urbana-Champaign, IL

ISBN-13: 9780873224499

Hardcover

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