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ISBN: 0694521388 / ISBN-13: 9780694521388

The End of Marketing as We Know It

by

Sergio Zyman - aka "Aya-cola" has stepped down from being Chief Marketing Officer for Coca Cola. At the end of the 1980s he had the dubious ... Show synopsis

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  • End of Marketing as We Know It (HarperAudio) – Audiobook cassette (1999)
    by Sergio Zyman

    End of Marketing as We Know It

    Audiobook cassette, HarperAudio
    1999
    English
    Abridged.

    ISBN: 0694521388
    ISBN-13: 9780694521388

    Marketing as we know it today is about image. It's about getting consumers to love your products. It's about buzzwords like "events" and "relationships." Problem is, it's not working. So says Sergio Zyman, two-time marketing czar of Coca-Cola, quite possibly the most famous marketer in the world. Brilliant and irascible, Zyman is best known for reinventing The Coca-Cola Company's marketing approach by spearheading the launches of such world-class global brands as Diet Coke, Fruitopia and Sprite. Zyman explores: Why ... Show more

  • 1. Audiobook cassette, HarperAudio, 1999

    $1.89
    List price: $18.00
    You save: $16.11 (90%)

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    Condition:
    Very Good

    Ships from:
    OH, USA

    Description: Very good. CASSETTES! 2 CASSETTES, NOT LIBRARY, NOT RENTAL,...

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  • 2. Audiobook cassette, HarperAudio, 1999

    $2.99
    List price: $18.00
    You save: $15.01 (83%)

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    Condition:
    Good

    Ships from:
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    Description: Good. Two reliable audio cassettes. Two audio tapes in the...

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  • 3. Audiobook cassette, HarperAudio, 1999

    $31.98

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    Description: As New. Close to new condidtion.

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  • 4. Audiobook cassette, HarperAudio, 1999

    $31.98

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    Condition:
    Very Good

    Ships from:
    NJ, USA

    Description: Very Good. Very nice copy.

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  • 5. Audiobook cassette, HarperAudio, 1999

    $73.38

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    Condition:
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    Description: Very good.

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  • 6. Audiobook cassette, HarperAudio, 1999

    $73.38

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    Condition:
    Very Good

    Ships from:
    NY, USA

    Description: Very good. Great customer service. You will be happy!

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  • 7. Audiobook cassette, HarperAudio, 1999

    $129.94

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    Condition:
    New

    Ships from:
    FL, USA

    Description: New.

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  • 8. Audiobook cassette, HarperAudio, 1999

    $129.94

    Add to Cart

    Condition:
    New

    Ships from:
    NY, USA

    Description: New. Great customer service. You will be happy!

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