Drawing on recent research, including their own "Sales Preference Survey" of more than 600 people, the authors explain how people of both sexes can adapt their selling styles to meet the needs and interests of others.Drawing on recent research, including their own "Sales Preference Survey" of more than 600 people, the authors explain how people of both sexes can adapt their selling styles to meet the needs and interests of others.Read Less
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New. GenderSell is the first book to offer specific techniques on overcoming the single greatest barrier to effective sales--selling to the opposite sex. Despite the fact that women make approximately 85 percent of the purchasing decisions on mos.
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