Power Pricing - Dolan, Robert J, and Doan, Robert J, and Simon, Hermann

In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Now, in this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon ...

Power Pricing 1997, Free Press, New York, NY

ISBN-13: 9780684834436