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ISBN: 068483443X / ISBN-13: 9780684834436

Power Pricing

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In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms ... Show synopsis

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  • Power Pricing (Free Press) – Hardcover (1997)
    by Robert J Dolan, Robert J Doan, Hermann Simon

    Power Pricing

    Hardcover, Free Press
    1997
    English
    384 pages

    ISBN: 068483443X
    ISBN-13: 9780684834436

    In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Now, in this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by an order of magnitude. They destroy popular but ... Show more

  • 1. Hardcover, Free Press, 1997

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